Impact of MH Day
MH DAY 2020 results
Together we made magic happen!
MH Day 2020 was no walk in the park. Most MH Day partners faced severe constraints on MH Day activities and had to try new ideas due to the COVID-19 pandemic. But together, we rose to the challenge and made MH Day 2020 happen around the world. And against all odds, MH Day was bigger than ever!
What we collectively achieved this year is a testimony to the enormous power, momentum and resolve of our movement. Looking at where we are today, we`re more convinced than ever that together, we can end period stigma and period poverty by 2030!
After crunching numbers for the last month, we now have the final campaign numbers: MH Day 2020 set new all-time records!
Media coverage: 4,141 articles about menstrual health and hygiene were published in online media
Increase compared to 2019:
- 84% 84%
Social media buzz: MH Day 2020 generated 151,000 contributions on social media
Increase compared to 2019:
- 32,5% 32,5%
Number of people reached: in total, MH Day 2020 reached more than 411 million people
Increase compared to 2019:
- 29,7% 29,7%
Online events: more than 225 live-streams and other online events and campaigns were organised around MH Day 2020
How we measure: Note that this figure only includes people reached through social media and online media for the period April 29 to June 10. We use the Meltwater media monitoring and social listening platform to track social media and online media. Monitoring the significant global coverage of MH Day in print, TV and radio is not possible due to prohibitive costs.
MH Day highlights
The Menstruation Bracelet This year, we introduced the Menstruation Bracelet as a global symbol for menstruation and we couldn’t be more excited about what happened! People from around the world and from all walks of life created their own bracelets, using what they had available (including beads, feathers, painted chickpeas and chilies!) and added their voice to help end period stigma. We have counted more than 210,000 views of the Menstruation Bracelet GIFs on Giphy. We are convinced that this simple, yet beautiful symbol will catalyse advocacy and action on menstruation moving forward!
Studio MH Day Studio MH Day – our first ever global MH Day live broadcast – brought together voices of the MH Day movement from around the world to enable sharing and learning across countries and regions. Following the overwhelmingly positive feedback from partners, we plan to organise more events like Studio MH Day – on MH Day and on other relevant occasions throughout the year.
Collection of campaign highlights There are so many highlights from this year’s campaign that we created a separate section on the website to do them justice. We will continue to share new highlights of media coverage, social media posts, online campaigns and events, so watch this space.
— UNFPA (@UNFPA) May 28, 2020
The way forward
We’ve made enormous progress over the past few years. Looking at where we are today, we are more convinced than ever that it is possible to end period stigma and period poverty by 2030! To turn this possibility into reality, we need to shift into the next gear and put our feet on the accelerator now. For MH Day, this means moving to ongoing communications and advocacy – all year round!
Here’s what we plan for quarter 3 and 4 of 2020:
Studio MH Day Impact Rather than just sending out an Impact Report, we’re organising another live studio event where we will deep-dive into the results and invite partners to share some of the most interesting stories behind the numbers. Studio MH Day: Impact will take place at the end of August. Stay tuned for the announcement!
Scrap the period tax Later in the year, we will launch a website on taxes on menstrual products across the globe, including an advocacy guide and a database to support your campaign efforts on the elimination or reduction of taxes on menstrual products.
Micro-campaigns Our plans for year-round advocacy include smaller micro-campaigns focusing on specific aspects of menstrual health and hygiene. The next micro-campaign leading up to International Day of the Girl Child on 11 October will focus on education about menstruation. We’re counting on you to join if you work on this issue!
MH Day 2019 Results
On MH Day 2019 the issue of MHM crossed a tipping point. We saw more on-the-ground events than ever, massive social media engagement, incredible support from political decision makers and a record amount of media coverage – MHM truly entered the mainstream. Using our hashtag #ItsTimeForAction, we have also managed to trigger significant commitments to act and invest in MHM.
- 724 on-the-ground events (up 44% from 2018)
- 114,000 contributions on social media (up 154% from 2018)
- 2,240 features in digital media (up 245% from 2018)
- > 314,000,000 people reached (up 144% from 2018)
Want to learn more how MH Day generates impact for MHM?
Download the reports from previous years here:
The National Menstrual Hygiene Day events in Tharaka Nithi County in 2014, Kwale County in 2015 and Kericho County in 2016 were co-organised by the Ministry of Health, county governments and civil society partners. These events really helped to bring together the community, civil society and the Government of Kenya on the issue of MHM and were critical to initiate a joint process of development of a national MHM policy and strategy for Kenya. More and more, the national MH Day events are also contributing to the prioritization of the MHM at the county level, with many counties now advocating for increased resources for MHM.
MH Day helped us to get the most visibility we ever had as an organization. Glamour called us up to feature our work on MHM. That would never have happened without MH Day!
MH Day helped FANSA’s work on MHM in India as FANSA state chapters across India used the opportunity for concerted action to raise awareness of the issue among different sections of the population and also to engage key government decision-makers about the need for more action on the issue.