Menstrual Hygiene Day 2022
Fuelled by the power of our movement, Menstrual Hygiene Day 2022 broke all records. Collectively, we reached more than 687 million people all over the world, pushing back societal taboos and stigma and increasing the political relevance of the issue like never before!
In 2022, we introduced the Menstrual Hygiene Day Action Cycle, a new mechanism to catalyse action and funding by increasing transparency and accountability. More than 90 organisations participated in the first Action Cycle making powerful commitments to action. However, significant financial commitments to menstrual health and hygiene-related challenges are still lacking. If we are to succeed in creating a world where no one is held back simply because they menstruate by 2030, then this urgently needs to change. Therefore, unlocking funding for menstrual health and hygiene will be a key priority for 2023 and beyond.
This year, hundreds of NGOs, decision-makers, brands and thousands of advocates all over the world used the Menstruation Bracelet for their campaigning and outreach work. The bracelet was used particularly effectively to engage political decision makers, in employee engagement campaigns and in brand/influencer relationships. Beyond that, it’s potential for engaging B2C target groups is becoming increasingly evident, with more and more ordinary people using it. The bracelet is well on its way to becoming the global symbol for menstruation, widely used for advocacy and to push back stigma. Not only around 28 May, but all year round.
The media and journalists continued to be key allies for our cause. During this year’s campaign period, we saw over 14,670 articles in online news media. In addition, there were countless articles and programming in print media, TV and radio. Through their huge reach and mass audiences, the media has a crucial role to play in addressing taboos and stigma, amplifying success stories and highlighting advocacy initiatives that demand more action and investment from governments and other relevant actors.
The success of Menstrual Hygiene Day is based on the power of our movement of 910 official partners including hundreds of grassroots NGOs such as Days for Girls and WAGGGS, UN agencies and intergovernmental organisations such as UNICEF or the World Bank and corporate supporters such as Procter & Gamble and Kimberly-Clark. In addition, many more organisations, decision-makers and other interested parties across the globe contribute to this success by all rowing in the same direction. Together #WeAreCommitted to creating a world where periods are a normal fact of life.
The Menstrual Hygiene Day International Secretariat
Menstrual Hygiene Day 2022 at a glance
Total campaign reach
+ 21% (compared to 2021)
x 31.2 since 2014
+ 78% (compared to 2021)
x 165 since 2014
This year, we saw 14,670 articles on online news media. Popular topics included new data, research and reports, and new commitments to action and funding.
Note: While there was significant coverage on radio, print media and TV (including MH Day specials on Indian television), we‘re unable to track traditional media. Therefore, the actual total media coverage is likely to be far higher.
MH Day partner organisations
+ 14% (compared to 2021)
x 5.9 since 2014
Menstrual Hygiene Day has 910 official partner organisations, ranging from UNICEF, UNFPA and the World Bank to hundreds of small grassroots NGOs. Sub-Saharan Africa is the region with the most partners. India is country with the highest number of partners.
The Menstrual Hygiene Day effect
Menstrual Hygiene Day 2022 Highlights
Menstrual Hygiene Day Action Cycle
Find out more about the Action Cycle including commitment makers and commitments per region and category.