Impact of MH Day

MH DAY 2020 preliminary results

Together we made magic happen!

MH Day 2019 was huge and we here at the secretariat thought that it would be very hard to top that this year. Then came the COVID-19 pandemic and we thought that it would take magic to even get close. Well, together we just made magic happen.

While the results here are only preliminary, one thing is already clear: MH Day 2020 surpassed last year’s results and set new records. That even COVID-19 couldn’t stop us is a testimony to the power and determination of our movement. 

Together, we can end period poverty and period stigma by 2030! Let’s and make it happen. #ItsTimeForAction

Online articles from newspapers, magazines, radio- and TV-stations, blogs

Increase compared to 2019:

  • 51% 51%

Contributions on social media: Twitter, Facebook, Instagram and YouTube

Increase compared to 2019:

  • 39% 39%

Gross coverage (=potential reach) social media + online media.
Note: the net coverage (=actual reach) needs to be extrapolated. We will publish the final reach figures in July

MH Day 2020 campaign highlights

Every two days we will publish three exciting examples from the 2020 MH Day campaign. Next Update: Wednesday. Stay tuned

MH Day 2019 Results

On MH Day 2019 the issue of MHM crossed a tipping point. We saw more on-the-ground events than ever, massive social media engagement, incredible support from political decision makers and a record amount of media coverage – MHM truly entered the mainstream. Using our hashtag #ItsTimeForAction, we have also managed to trigger significant commitments to act and invest in MHM.

  • 724 on-the-ground events (up 44% from 2018)
  • 114,000 contributions on social media (up 154% from 2018)
  • 2,240 features in digital media (up 245% from 2018)
  • > 314,000,000 people reached (up 144% from 2018)

(Status 23.8.2019)

Want to learn more how MH Day generates impact for MHM?

Download the reports from previous years here:


The National Menstrual Hygiene Day events in Tharaka Nithi County in 2014, Kwale County in 2015 and Kericho County in 2016 were co-organised by the Ministry of Health, county governments and civil society partners. These events really helped to bring together the community, civil society and the Government of Kenya on the issue of MHM and were critical to initiate a joint process of development of a national MHM policy and strategy for Kenya. More and more, the national MH Day events are also contributing to the prioritization of the MHM at the county level, with many counties now advocating for increased resources for MHM.

Beverly Mademba

Head of Programmes, WASH United Africa

MH Day helped us to get the most visibility we ever had as an organization. Glamour called us up to feature our work on MHM. That would never have happened without MH Day!

Megha Desai

President, The Desai Foundation

MH Day helped FANSA’s work on MHM in India as FANSA state chapters across India used the opportunity for concerted action to raise awareness of the issue among different sections of the population and also to engage key government decision-makers about the need for more action on the issue.

Murali Ramisetty

Regional Convenor, Freshwater Action Network South Asia (FAN-SA)