About MH Day

Menstrual Hygiene Day:
Making menstruation a normal fact of life by 2030

Today, millions of women and girls* around the world are stigmatised, excluded and discriminated against simply because they menstruate.

It’s not acceptable that because of a natural bodily function women and girls continue to be prevented from getting an education, earning an income and fully and equally participating in everyday life.

While Menstrual Hygiene Day is on 28 May, our team and our partners work all year round to:

  • Break the taboos and end the stigma surrounding menstruation
  • Raise awareness about the challenges regarding access to menstrual products, education about menstruation and period-friendly sanitation facilities
  • Mobilise the funding required for action at scale

All of this contributes to our overarching goal: to build a world where no one is held back because they menstruate by 2030.

Join the global day of action. 

#WeAreCommitted

For the last three years, the MH Day movement has been calling for more action and investment in menstrual health and hygiene using the hashtag #ItsTimeForAction as a rallying cry.

To catalyse progress, we are now shifting from calling for action to leading by example by committing to action. Using the hashtag #WeAreCommitted, organisations all over the world will start to publicly announce what they are committed to contribute to create a world where no one is held back because they menstruate by 2030. By making public commitments, we will increase transparency, provide a basis for accountability and encourage others to follow our example.

MH DAY 2022 Campaign materials

Get your campaign illustrations now!

Check out our campaign materials for MH Day 2022. Whether your focus is on ending period stigma, ensuring access to period products, or menstrual education, you’ll find high quality visuals in a variety of sizes perfect for your MH Day campaign. Add your own logo and key messages or opt for our ready to use versions in multiple languages. Choose your favourite illustrations from one of our four artists and you’re all set.

The Menstruation Bracelet

Use the digital menstruation bracelet to make a statement against period stigma

The Menstruation Bracelet is a simple yet powerful symbol for menstruation. The free digital bracelet is the easiest option to add your voice to the campaign. By including it in your social media images, you can show that periods are nothing to hide and help tackle period stigma, one post at a time. The bracelet is available as static or animated cut-out and in a variety of colours and shapes. As well as the traditional circle shape which you can place around your wrist, you can find it in heart, star, moon-shapes and much more.

MH  Day 2022 Campaign logo

New campaign logo for Menstrual Hygiene Day 2022

We’ve updated the campaign logo to include the new 2022 Menstruation Bracelet design! It’s ready for you to download today.

Campaign materials

Get your digital campaign materials now

Whether you work on ending period stigma, ensuring access to period products or education about menstruation, this year’s set of Menstrual Hygiene Day campaign materials has everything you need for your social media activity.

As ever, we’ve teamed up with incredible artists from around the world. Check out our selection of campaign materials including a bold new typographic style, static and animated menstruation bracelets and much more.

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Key topics

This year, we have campaign motifs on a wide range of topics, including education about menstruation, period stigma, access to products, and our vision for 2030.

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Typography-based motifs for advocacy

We’ve created a set of five typography-based motifs specifically intended to support your advocacy work. Use them to urge institutions to prioritise MHH. 

Adaptable to your needs

The motifs are available as ready to use versions with or without headlines in seven different languages. All motifs include a white space for your organisation’s logo and are available in a variety of sizes.

2022 campaign hashtags

Hashtags for Menstrual Hygiene Day 2022

The main hashtags for MH Day 2022 are #MHDay2022 and #WeAreCommitted.

Please make sure to use these hashtags in all of your posts, tweets, Tiktoks and stories, so that we and other MH Day partners can find, like and share your amazing content!

Tag the MH Day social channels: @menstrualhygieneday (Facebook, Instagram) and @mhday28may (Twitter).

You can also use the following thematic hashtags to highlight your specific areas of work:

#EndPeriodStigma
#EndPeriodPoverty
#PeriodEducationForAll
#PeriodfriendlyToiletsForAll

Create your own MH Day materials

Use the campaign logo and bracelet to create your own content

Show your support and affiliation with MH Day by adding the new campaign logo and the Menstruation Bracelet visuals when you create you own content for yopur social channels, your website or when you hold in-person events. You can add them to any assets such as photos, presentations, posters and much more.

Rules of use

Who can use MH Day materials and how

Non-profits, social enterprises, and individuals

The MH Day logo and all MH Day campaign materials are free to use for individuals and any type of non-profit organisation, including, but not limited to, national and international NGOs, national and international governmental agencies, foundations, educational institutions, and social enterprises.

For-profit organisations

The use of MH Day campaign materials (including the MH Day logo) is restricted to official corporate partners of MH Day. To explore opportunities for a corporate partnership, please write to info@menstrualhygieneday.org

Meet the artists

Ari Liloan

Ari is a Filipino/Italian Illustrator based in Berlin, Germany. Her work explores timeless topics such as power, death, love, money and fried chicken through a surreal and lighthearted lense. Ari‘s clients include Facebook, Google, TIME, New York Magazine and the Washington Post. Have a look at her art here: madebyari.com

Alessandro Gottardo

Alessandro (alias Shout) is a talented illustrator who actively collaborates with numerous Italian and international clients including The New Yorker, TIME magazine, Newsweek, Le Monde, New York Times, Die Zeit, Volkswagen, and many more. His work has received numerous awards including four Gold medals from the Society of Illustrators New York, the D&AD Graphite Pencil, and Cannes Bronze Lion. Have a look at his art here: alessandrogottardo.com

Harkiran Kalsi

Harkiran is an energetic and exciting artist who uses her art to bring positive vibes and uplift people. Her work is an exciting blend of graphic design, murals, illustration and freehand typography. She uses her platform to shine a light where it matters and was mentioned by Creative Boom as the ’25 most exciting graphic designers and illustrators’ to follow during International Women’s Day 2021. Have a look at her art here: harkirankalsi.co.uk

Elena S. Wood

Elena is a Berlin-based French illustrator and designer, with a special focus on social impact and inclusive design. Elena’s passion for menstrual hygiene education led her to her career in design. She created a blog to discuss the stigma surrounding periods and documented travelling while on her period in the outdoors and fell in love with designing through creating her own website. Have a look at her art here: elenaswood.com

Motifs for education, stigma and products

Motifs for your areas of work

This year’s incredible campaign illustrations are ready for you to download now and cover themes including stigma, access to education and products. Each motif is available in different sizes for Facebook, Twitter and Instagram. There is white space for you to add your organisation’s logo. And each motif is available with a headline or in a blank version where you can include your own headline. Motifs with headline available in Arabic, English, French, German, Portuguese and Spanish – Hindi coming soon. This collection provides everything you need for your posts and tweets this Menstrual Hygiene Day and beyond.

Vision 2030 motifs

Motifs highlighting our joint vision for 2030

This year, you can choose from two campaign motifs that highlight our overarching goal: To make periods a normal fact of life by 2030. As always the motifs come in a variety of sizes for your social media channels. You can choose versions with or without headlines and there’s space for your logo. Download the beautiful motifs by Ari Liloan and Alessandro Gottardo and start planning your online campaign now.

Campaign motifs for advocacy

Typography-based motifs

The set includes five bold typography-based motifs specifically designed to support your advocacy work. Created by British artist of colour, Harkiran Kalsi, these graffiti-inspired motifs can be directed at institutions you want to prioritise MHH moving forward. As always, the motifs are available in five different sizes for Facebook, Instagram and Twitter.

Bracelet motifs

Get your beautiful bracelet motifs

This set includes two bracelet motifs: one by Elena S Wood and the other one is Alessandro Gottardo’s bracelet/globe design, which is back by popular demand. Each motif includes white space so you can include your logo and is available in five different sizes for Facebook, Twitter and Instagram. Check out the bracelet motifs and start planning your Menstrual Hygiene Day campaign today!