mhday22-numbers-deepdive-a

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Articles on online news media by region

Region
% of total 2022
no. of articles 2022
% of total 2021
no. of articles 2021
North America*
44.32
6,502
44.24
3,641
South America
1.66
244
3.80
312
Europe
20.64
3,029
18.34
1,509
Asia
23.61
3,463
22.97
1,891
Africa
6.74
989
6.91
569
Oceania
3.02
444
3.75
308
Global total
14,670
8,230

*Note: the websites of news outlets are often hosted on servers located in the US, including those of news outlets that are based in and report about another countries. If the relevant server is located in the US, the algorithm of our monitoring software will attribute the article to the US, even if the news outlet is based in e.g. Kenya and reports about Kenya. As a result, the numbers are slightly distorted.

Top 30 countries – online news media

Country
% of total 2022
no. of articles 2022
change vs 2021 in %
United States
34.96
5,129
+60%
India
18.17
2,666
+75%
United Kingdom
9.28
1,361
+95%
Canada
7.14
1,047
+323%
Germany
4.03
591
+397%
Nigeria
2.17
319
+102%
Australia
2.16
316
+17%
South Korea
1.91
281
**
France
1.85
271
-14%
South Africa
1.60
235
+116%
Ghana
1.22
178
+39%
Mexico
1.13
166
+11%
Spain
0.80
118
+59%
Philippines
0.73
107
+410%
Malaysia
0.64
94
+422%
Kenya
0.62
90
+27%
Indonesia
0.58
86
-32%
Switzerland
0.53
77
+24%
Bangladesh
0.52
76
+72%
Belgium
0.51
75
+240%
Argentina
0.49
71
-18%
Brazil
0.48
70
+1.5%
New Zealand
0.41
61
+84%
Liberia
0.39
57
**
Singapore
0.32
48
**
Uganda
0.32
48
**
Colombia
0.32
46
-50%
Jordan
0.32
46
+40%
Thailand
0.31
45
**
Ireland
0.30
44
+76%
Top 30 total
94.20
13,819
-1.7%
Global total
100
14,670
+78.2%

*Note: The websites of news outlets are often hosted on servers located in the US, including those of news outlets that are based in and report about other countries. If the relevant server is located in the US, the algorithm of our monitoring software will attribute the article to the US, even if the news outlet is based in e.g. Kenya and reports about Kenya. As a result, the numbers are slightly distorted.

**We don‘t have individual country data from countries that were not in the top 30 in the previous year and thus we can‘t measure the change.

Social media contributions by region

Region
% of total 2022
no. of contributions 2022
% of total 2021
no. of contributions 2021
North America
19.29
43,397
16.81
36,917
South America
1.54
3,461
4.62
10,147
Europe
16.46
37,045
15.11
33,182
Asia
19.79
44,535
23.31
51,187
Africa
41.96
94,410
38.91
85,443
Oceania
0.96
2,152
1.24
2,724
Global total
225,000
219,600

Top 30 countries – social media contributions

Country
% of total 2022
no. of contributions 2022
change vs 2021 in %
India
13.61
30,613
-10%
United States
11.41
25,667
+/-0%
Kenya
10.42
23,437
+3%
Uganda
9.97
22,443
+86%
Nigeria
7.02
15,799
-21%
United Kingdom
4.72
10,622
-19%
Germany
3.72
8,360
+266%
Ghana
3.10
6,979
+32%
Canada
3.04
6,850
-14%
South Africa
1.49
3,349
-31%
Zimbabwe
1.32
2,971
-13%
France
1.24
2,794
-55%
Tunisia
1.17
2,642
+60%
Tanzania
1.17
2,629
-33%
Philippines
1.00
2,251
n/a*
Cameroon
0.86
1,930
+23%
Rwanda
0.84
1,894
n/a*
Switzerland
0.59
1,330
+7%
Australia
0.55
1,237
-25%
Sri Lanka
0.52
1,174
n/a*
Mexico
0.51
1,147
-10%
Denmark
0.51
1,145
n/a*
Zambia
0.50
1,121
+22%
Spain
0.49
1,113
-45%
Brazil
0.49
1,098
-23%
Gambia
0.40
908
n/a*
Pakistan
0.38
853
-27%
Nepal
0.37
826
-29%
Netherlands
0.32
726
-30%
Japan
0.32
710
-52%
Top 30 total
82.05
184,619
-6.5%
Global total
225,000
+2.7%

*We don‘t have individual country data for countries that weren‘t in the top 30 in the previous year and therefore we can‘t measure the change between 2021 and 2022.

Top 30 hashtags used on social media

Top 30 hashtags MH Day 2022
no. of mentions
mhday2022
37,366
wearecommitted
32,476
menstrualhygieneday
27,265
endperiodpoverty
16,093
menstruationmatters
15,042
menstruation
14,201
menstrualhealth
11,795
menstrualhygiene
9,218
periodpoverty
9,194
endperiodstigma
8,668
periods
7,643
menstrualhygieneday2022
5,462
period
5,257
worldmenstrualhygieneday
4,884
mhd2022
4,345
menstrualcycle
4,079
periodpositive
3,954
hike4girlsug
3,564
endmenstrualstigma
3,498
womenshealth
3,399
periodeducationforall
3,076
women
3,070
periodproblems
2,893
periodpower
2,681
pads
2,548
periodtalk
2,519
mhdaykibra2022
2,222
health
2,210
mhday
2,156
menstrualcup
2,132
Total
252,910

*Overall number of hashtag mentions is higher than the number of social contributions as one post, tweet etc. often includes multiple hashtags