South Korean woman wellness brand Tieut is organizing a live dance performance with HEENDANCE around menstruation. This performance is named BLOOM and is scheduled on Menstrual Hygiene Day (05/28 at 05:28PM)

Through this performance, we want to show menstruation is something beautiful and something to be proud of. It’s not something you have to be ashamed of or something you have to hide. It’s a sign that you have the power to create life. To BLOOM.

The reason for this is s to raise awareness about menstrual health and break the social stigma around menstruation that still very much persists in South Korea.