Brands Off! Petition launch.

#periodpositive’s campaign for Menstrual Hygiene Day 2017

Brands Off! Make menstruation education ad-free!

Sign and share the petition (launching midday UK BST 28 May 2017)

Help us to get #periodpositive and #brandsoff trending on social media

Visit to find out more and pledge your support for taboo-breaking period education

For over a century, menstruation education has been co-opted by companies selling disposable menstrual products. These are the same companies that reinforce menstruation taboos, by associating periods with shame and secrecy, in order to sell more products. This situation has to stop.

With Sex and Relationships Education (SRE) about to become a compulsory part of the National Curriculum, now is the time to ensure that menstruation education is of high quality, and places children’s best interests above those of profit-makers. Let’s not entrust our children’s developing self-esteem and understanding of reproductive health to ‘the tampon lady’, or any other supplier of branded teaching resources. We want parents, schools, and the government to reclaim control over this critical aspect of a child’s physical and emotional development, by committing to make sure that menstruation education becomes ad-free.

Sign the petition to help the #periodpositive project put this into action. It’s about bloody time!

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