
With the aim of generating awareness about sustainable menstruation, we are launching an online pledge of sustainability to protect our planet, our communities and ourselves. Following the pledge, the signatories (who will be called Wild Women as champions of the cause) will have the option to extend their contribution by supporting a girl/woman stuck in difficult situations due to the COVID-19 pandemic induced nation-wide lockdown in India by donating a kit of reusable sanitary napkins to them. This One-For-One programme ensures that individual efforts reap amplified positive social impact. Through this event, we intend to not only raise consciousness regarding sustainable menstruation but also seek to extend our COVID-19 outreach through the donations received as Menstrual Hygiene Management is becoming challenging for many girls and women in vulnerable communities.