MH Day 2022 campaign materials

Get your campaign materials now!

Whether you work on ending period stigma, ensuring access to period products or education about menstruation, this year’s set of Menstrual Hygiene Day campaign materials has everything you need for your social media campaigning and in-person MH Day activities on-the-ground.

As ever, we’ve teamed up with incredible artists from around the world. This year we’re introducing a bold new typographic style specifically created for your advocacy work.


Key topics

This year, we have campaign motifs on a wide range of topics, including education about menstruation, period stigma, access to products, and our vision for 2030.

Adaptable to your needs

Motifs are available for social media campaigning and activities on-the-ground. Materials for social media come in versions with headlines and without where you can include own messaging. Materials for on-the-ground MH Day activities include thematic posters with white space for your headline, banners for events and speech-bubble templates.


Typography-based motifs for advocacy

We’ve created a set of five typography-based motifs specifically intended to support your advocacy work. Use them to urge institutions to prioritise MHH. 

2022 campaign hashtags

Hashtags for Menstrual Hygiene Day 2022

The main hashtags for MH Day 2022 are #MHDay2022 and #WeAreCommitted.

Please make sure to use these hashtags in all of your posts, tweets, Tiktoks and stories, so that we and other MH Day partners can find, like and share your amazing content!

Tag the MH Day social channels: @menstrualhygieneday (Facebook, Instagram) and @mhday28may (Twitter).

You can also use the following thematic hashtags to highlight your specific areas of work:


Create your own MH Day materials

Use the campaign logo and bracelet to create your own content

Show your support and affiliation with MH Day by adding the new campaign logo and the Menstruation Bracelet visuals when you create your own content for your social channels, your website or when you hold in-person events. You can add them to any assets such as photos, presentations, posters and much more.

Rules of use

Who can use MH Day materials and how

Non-profits, social enterprises, and individuals

The MH Day logo and all MH Day campaign materials are free to use for individuals and any type of non-profit organisation, including, but not limited to, national and international NGOs, national and international governmental agencies, foundations, educational institutions, and social enterprises.

For-profit organisations

The use of MH Day campaign materials (including the MH Day logo) is restricted to official corporate partners of MH Day. To explore opportunities for a corporate partnership, please write to

Meet the artists

Ari Liloan

Ari is a Filipino/Italian Illustrator based in Berlin, Germany. Her work explores timeless topics such as power, death, love, money and fried chicken through a surreal and lighthearted lense. Ari‘s clients include Facebook, Google, TIME, New York Magazine and the Washington Post. Have a look at her art here:

Alessandro Gottardo

Alessandro (alias Shout) is a talented illustrator who actively collaborates with numerous Italian and international clients including The New Yorker, TIME magazine, Newsweek, Le Monde, New York Times, Die Zeit, Volkswagen, and many more. His work has received numerous awards including four Gold medals from the Society of Illustrators New York, the D&AD Graphite Pencil, and Cannes Bronze Lion. Have a look at his art here:

Harkiran Kalsi

Harkiran is an energetic and exciting artist who uses her art to bring positive vibes and uplift people. Her work is an exciting blend of graphic design, murals, illustration and freehand typography. She uses her platform to shine a light where it matters and was mentioned by Creative Boom as the ’25 most exciting graphic designers and illustrators’ to follow during International Women’s Day 2021. Have a look at her art here:

Elena S. Wood

Elena is a Berlin-based French illustrator and designer, with a special focus on social impact and inclusive design. Elena’s passion for menstrual hygiene education led her to her career in design. She created a blog to discuss the stigma surrounding periods and documented travelling while on her period in the outdoors and fell in love with designing through creating her own website. Have a look at her art here:

Social media motifs

Motifs for education, stigma and products

This year’s incredible campaign motifs are ready for you to download now and cover themes including stigma, access to education and products. Each motif is available in different sizes for Facebook, Twitter and Instagram. You can choose versions with or without headlines and there’s space for your logo. This collection provides everything you need for your posts and tweets this Menstrual Hygiene Day and beyond.

Social media motifs

Motifs highlighting our joint vision for 2030

This year, you can choose from two campaign motifs that highlight our overarching goal: To make periods a normal fact of life by 2030. As always the motifs come in a variety of sizes for your social media channels. You can choose versions with or without headlines and there’s space for your logo. Download the beautiful motifs by Ari Liloan and Alessandro Gottardo and start planning your online campaign now.

Social media motifs

Typography-based motifs for advocacy

The set includes five bold typography-based motifs specifically designed to support your advocacy work. Created by British artist of colour, Harkiran Kalsi, these graffiti-inspired motifs can be directed at institutions you want to prioritise MHH moving forward. As always, the motifs are available in five different sizes for Facebook, Instagram and Twitter.

Social media motifs

Get your beautiful bracelet motifs

This set includes two bracelet motifs: one by Elena S Wood and the other one is Alessandro Gottardo’s bracelet/globe design, which is back by popular demand. Each motif includes white space so you can include your logo and is available in five different sizes for Facebook, Twitter and Instagram. Check out the bracelet motifs and start planning your Menstrual Hygiene Day campaign today!

NEW: Materials for on-the-ground activities

Everything you need for your in-person MH Day event

Get your set of materials for in-person MH Day events, such as rallies, community meetings, conferences, etc. The set includes thematic posters with the campaign motifs, large-format event banners with the main hashtag #WeAreCommitted and templates for speech-bubbles. Banners and speech-bubble templates are available in different versions with different background colours.

NEW: Menstrual Hygiene Management In Emergencies

#MHMiE campaign motifs

Brand new for 2022, we’ve created an additional set of campaign motifs specifically for humanitarian organisations working in Menstrual Hygiene Management In Emergencies (MHMiE). These motifs address the particular menstruation-related challenges faced by people fleeing from conflict and natural disasters. Each motif is available in in versions suitable for different geographical contexts. And, you can choose versions with headlines in Arabic, English and French. As well as the main campaign hashtags, please use #MHMiE in your social media posts.

Supported by German Humanitarian Assistance.