Background

Dealing with periods is often more difficult in emergencies. Women, girls and other people who menstruate often face a significant loss of privacy and dignity when fleeing conflict and/or natural disasters. Safely managing their menstruation in a new environment is a challenge. They may not have access to the period products of their choice, there might only be limited access to water, and bathrooms and toilets may be shared. These challenges may be exacerbated for people with disabilities or unaccompanied children.

Therefore, we have created three campaign motifs highlighting three thematic areas enabling you to easily share your solutions to the following challenges:

– Access to period products
– Access to period-friendly infrastructure
– Access to menstruation education and information

How to use the motifs

Each motif sets a familiar scene and comes with a headline to add more context. The motifs ask the viewer to put themselves in the shoes of the affected person and gives an insight into their potential thought processes. The content is designed to get your online audience to think about the issue, and as a hook to introduce your organization’s work in the pursuing posts. This mechanism gives humanitarian actors the opportunity to share information about your organisation’s programmes and what you are committed to doing to address these challenges.

Example of how to use the content

NGO X posts the PRODUCT CAMPAIGN MOTIF on their social media channel with the text:

Imagine you have twenty minutes to pack up your belongings. Would you remember to bring your menstrual products? #MHDay2022 #MHMiE.

The next post that follows from NGO X has a picture and a link to a recent blog post about a project in camp X, the post could be something along these lines:

Imagine? People who menstruate fleeing conflict and natural disasters don’t have to imagine, this is their reality. Find out how @NGOX supports over 2.0000 women and girls in camp/region X. #MHDAY2022 #MHMiE. @menstrualhygieneday (Facebook, Instagram)/@mhday28may (Twitter).

Or

Imagine? People who menstruate fleeing conflict and natural disasters don’t have to imagine, this is their reality. That’s why #WeAreCommitted to supporting over 2.0000 women, girls and people who menstruate in camp/region X so that they can manage their periods with dignity. #MHDAY2022 #MHMiE. @menstrualhygieneday (Facebook, Instagram)/@mhday28may (Twitter).

Motif languages, sizes etc

Each motif is available in versions suitable for different geographical contexts. And, you can choose versions with headlines in Arabic, English and French. The motifs are available with white space so you can add your own logo and they come in sizes suitable for Facebook, Twitter and Instagram.

Campaign hashtags

As well as the main campaign hashtags (#MHDay2022, #WeAreCommitted), please use #MHMiE in your social media posts. Using #MHMiE is a great way to ensure that the campaign has the maximum impact possible and that together we reach a bigger audience.

#MHMiE campaign slogan

The overarching slogan for the #MHMiE campaign is #WeAreCommitted to ensuring all people affected by conflict and natural disasters can manage their periods with dignity.

MH Day social channels

Remember to tag the MH Day social channels: @menstrualhygieneday (Facebook, Instagram) and @mhday28may (Twitter).