Together for a period-friendly world
The movement for a
The movement for a
#PeriodFriendlyWorld
Menstrual Hygiene Day takes place every year on May 28 and has grown into a massive global movement over the past 10 years. Our joint mission: Together for a #PeriodFriendlyWorld.
"Together" is crucial. No one can solve the menstruation-related challenges women and girls face alone. But together, we can.
MH Day creates a powerful wave of attention for menstruation each year through media coverage, events, and social media campaigns. This global momentum drives conversation around menstruation and puts pressure on key institutions—governments, UN agencies, and corporates—to take action, from launching programs to adopting new policies.
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Everyone can participate in MH Day
Everyone, individual or organisation, can join the global conversation and has something to contribute. Learn more about how you can participate and help create a #PeriodFriendlyWorld.
As an organisation
Whether you’re an NGO, a company or a government agency - ANY organisation can take part in MH Day. Explore smart ideas and great visuals that make joining the MH Day campaign super easy.
As an individual
Each and every one of us can contribute to a #PeriodFriendlyWorld. Everything you need is ready and waiting. Just dive in and make your voice heard!
MH Day Partner or Supporter
Partners and supporters are the heart and soul of MH Day. They are organisations who drive progress towards a #PeriodFriendlyWorld in a myriad of ways. Not alone, but together.
MH Day Ambassadors
Meet the group of influencers and creators who lend their influence to the greater cause. They bust the stigma around menstruation and advocate for the MH Day movement.
Together for a period-friendly world
Together for a
Togehter for a
#PeriodFriendlyWorld
Instead of annual themes, the Menstrual Hygiene Day movement now unites behind one long-term mission: Together for a #PeriodFriendlyWorld.
In a #PeriodFriendlyWorld, the stigma and taboos surrounding menstruation are history. It is a world where everyone can access the products, period education, menstrual health services and period-friendly infrastructure they need. Learn more about the mission or download the free campaign materials to begin right away.
MH Day Partners and Supporters
Partners and supporters are the heart and soul of MH Day. They are organisations who drive progress towards a #PeriodFriendlyWorld in a myriad of ways. Not alone, but together.
The progress of MH Day
In 2014, Menstrual Hygiene Day started with just 155 partners and 89 pieces of media coverage. Since then, it has grown into a global movement for a #PeriodFriendlyWorld. In 2026, more than 1,500 MH Day partner organisations, individuals, influencers and the media generated the biggest global conversation on menstruation to date. Collectively, we reached 1.135 billion people and pushed back taboos and stigma like never before.
+ 16.89% in comparison to 2025
This is the power of collective action: MH Day 2026 reached 1.135 billion people – that’s 1/7th of the world’s population – and a new all-time record! Every post, article, and conversation about menstruation during the campaign phase between April 29 and June 10 2026 made this possible.
+ 14.22% in comparison to 2025
The MH Day partnership is now more than 1,500 organisations strong!
Sub-Saharan Africa and Southeast Asia are the most strongly represented within the partnership.
At the country level, India, the United States, and Nigeria rank as the top three partner countries.
More than 60% of the partners are national and international NGOs, showing that civil society is at the forefront of driving change in awareness and advocacy in MHH.
Please note that for multilateral and international NGOs, we only record the country of their headquarters and do not include the national offices; hence, they are mostly represented under North America and Europe.
+ 13.09% in comparison to 2025
The media has been an ally to the MH Day movement for a long time. Across regions and platforms, 28,301 media pieces reported on MHH topics around MH Day – an increase of 13% compared to last year.
This matters not just because of the higher number itself, but because media is one of the strongest multipliers we have. When a single event or announcement is picked up by radio or local press, its message reaches far beyond the room where it happened. When national outlets report on new commitments or policies, they help shift public awareness, push back stigma, and influence decision-makers. And when global media discuss MHH, it signals that the world is increasingly ready to talk about menstruation openly.
+ 51.31% in comparison to 2025
Why have social media contributions increased so significantly compared with 2025?
There are technical reasons for this: topic-based searches yield significantly more results on Facebook and Instagram. For the first time, we can search LinkedIn automatically. New networks, such as YouTube and Bluesky, have been added. About 50% of the additional hits are attributable solely to these new technical capabilities.
What other reasons are there?
We’ve gained a better understanding which hashtags or keywords MH Day partners use to label MH Day events. As a result, we were able to capture substantially more event-related content.
One of the five key areas of MHH has seen a real boom this year: menstrual health issues and services. Along with #periodfriendlyworld, #menstrualhealth is the most frequently found hashtag in 2026.
+ 50% in comparison to 2025
Around the world, people are coming together through in-person gatherings, community activations, educational sessions, webinars, and many other initiatives to advance the conversation on menstrual health and hygiene.
Given the sheer volume of submissions, we set a cut-off date for the data collection in mid-July. Despite this restriction, we were able to record more than 3,000 events worldwide.
While we are confident that many additional events took place beyond those captured in our count, this figure clearly demonstrates the reach and relevance of Menstrual Hygiene Day.
How we measure
Get started right away!
Everyone can download and use the MH Day campaign materials. Explore the database to find the right materials for you. Do you have something specific in mind? Use the filters for a pre-selection. Just browsing? Go ahead! You will find what you are looking for.
