Crowd sourced global campaign video
Voices of the movement!
The video snippets you sent us were just amazing. Thank you so much to everyone who participated! Our friends at the studio have turned it into a testimony to the power of our movement. No more words, just watch it and share it with anyone who dares to doubt our commitment to end period poverty and period stigma by 2030!
MH DAY 2020 preliminary results
Together we made magic happen!
MH Day 2019 was huge and we here at the secretariat thought that it would be very hard to top that this year. Then came the COVID-19 pandemic and we thought that it would take magic to even get close. Well, together we just made magic happen.
While the results here are only preliminary, one thing is already clear: MH Day 2020 surpassed last year’s results and set new records. That even COVID-19 couldn’t stop us is a testimony to the power and determination of our movement.
Together, we can end period poverty and period stigma by 2030! Let’s make it happen. #ItsTimeForAction
How we measure: We use meltwater, a professional media monitoring and social listening platform, to collect campaign data. The campaign period we measure is April 29 - June 10. The preliminary numbers below are from May 30, 2020. More details on how we measure what and why will be included in the MH Day 2020 Impact Report
Online articles from newspapers, magazines, radio- and TV-stations, blogs
Increase compared to period April 29 - May 30 2019:
- 81%
Contributions on social media (Twitter, Facebook, Instagram and YouTube)
Increase compared to period April 29 - May 30 2019:
- 39%
Preliminary potential reach (gross coverage) social media + online media. Once we have the final potential reach numbers, we will extrapolate the actual reach (net coverage) together with experts from meltwater.
The final actual reach will then be published in July
Explanation potential reach vs. actual reach:
Let’s assume that we published an article about menstruation in a fictive magazine called “The Periodical”, which sells 1 million copies of each edition. Let’s assume that a copy of the magazine is not only read by one person, but by 5 people on average. This means that the article would have a potential reach of 5 million people. However, most people who pick up a magazine don’t read the entire magazine front to back, but only part of it. Media monitoring experts then apply formula to calculate actual reach.
In 2019, the MH Day campaign had a total potential reach of 7.7 billion people. Working with experts from meltwater, we calculated a total actual reach of 317 million people who were reached by the campaign.
rrMH Day 2020 campaign highlights
Every two days we will publish three exciting examples from the 2020 MH Day campaign. Next Update: Monday. Stay tuned
#MenstruationMatters for you#MenstruationMatters for me#MenstruationMatters for her#MenstruationMatters for him#MenstruationMatters for them
Get the facts on periods and the #coronavirus pandemic to see why #MenstruationMatters for everyone: https://t.co/BkJS0f3RX4#COVID19 pic.twitter.com/ibHSBWuBwq
— UNFPA (@UNFPA) May 28, 2020
Live broadcast on 28 May
Introducing Studio MH Day
Studio MH Day, the first official MH Day live broadcast, featured highlights from MH Day activities around the world, conversations with decision makers and regular social media updates. Three spotlight sessions focused on Asia-Pacific, Africa and Europe and the Americas.
MH DAY 2020 Campaign materials
Everything you need to add your voice to the 2020 campaign!
Illustrations created by four awesome artists, texts tailored to the illustrations, GIFs for Instagram, a design guide to create your own campaign materials – here you find everything you need to add your voice to MH Day 2020. #ItsTimeForAction
INFOGRAPHIC
Periods don’t stop for pandemics!
Check out our brand-new infographic on the implications of COVID-19 on MHH, including what action is needed during and after the pandemic. Created by WASH United, in collaboration with Global Menstrual Collective, ACMHM, Days For Girls, PSI, UNFPA, WaterAid and WSSCC.
A Global Symbol for Menstruation
This year, we want to establish the Menstruation Bracelet as a simple yet powerful global symbol for menstruation and MH Day. Download the Menstruation Bracelet Guide and learn how you can join the bracelet campaign.
A Global Symbol for Menstruation
This year, we want to establish the Menstruation Bracelet as a simple yet powerful global symbol for menstruation and MH Day. Download the Menstruation Bracelet Guide and learn how you can join the bracelet campaign.
ACTION 4 MENSTRUAL HYGIENE EDUCATION
There’s still time to take part!
#Action4MHeducation saw 310 organisations commit to educate a total 41.4 million girls in 2019. To see if we met – or even exceeded – our target, we ask you to complete our short survey. Tell us how many girls you reached with education about menstruation in 2019. It takes just a couple of minutes!
ACTION 4 MENSTRUAL HYGIENE EDUCATION
Complete our short survey
MH Day conducted the #Action4MHEducation initiative to promote accountability, enable advocacy and catalyse action on MHM education. 310 organisations committed to educate a combined 41.4 million girls in the course of 2019. Please complete our short survey to tell us how many girls you reached with MH education projects in 2019. It only takes a few minutes!
A strong partnership:
MH Day is powered by more than 530 MH Day partner organizations who drive advocacy and action for MHM all around the world.
We thank the following key partners and supporters for helping to make MH Day happen:
Find out more about MHM and MH Day
About MH Day
Menstrual Hygiene Day (MH Day) is a global platform that brings together non-profits, government agencies, individuals, the private sector and the media to catalyze advocacy and action towards a world where women and girls are no longer limited because of their periods.
The MH Day partnership
MH Day is powered by more than 530 organizations from all around the world across a wide range of sectors united by the commitment to accelerate progress on MHM.
MHM and the SDGs
Menstruation matters to achieve the Sustainable Development Goals (SDGs). While there is no specific SDG goal or indicator on MHM, this infographic shows how MHM is relevant to different SDGs. Use and share this infographic to advocate for more attention to MHM.
MHM and human rights
“Understanding menstrual hygiene management and human rights” is a practictioner’s guide on the interlinkages between MHM and human rights by Human Rights Watch and WASH United.
The latest on MHM
MHM in the news, conference announcements and much more…
Periods do not stop for pandemics
A continuously updated document with news articles, blog posts and information from our partners related to menstruation, hygiene and Coronavirus Sars-CoV-2 / COVID-19 can be found under the link. Below are some selected articles and resources. The views expressed...
CSW64 – Statement by Menstrual Health & Hygiene Collective
On 9th March 2020, the 64th session of the Commission on the Status of Women convened an abridged procedural meeting and adopted the [draft Political Declaration]. On the occasion of the Commission of the Status of Women and the 25-year review of the Beijing...
Grand Challenges Call: “Innovations in Materials Science for a Transformative Menstrual Health and Hygiene Products”.
The Bill & Melinda Gates Foundation just launched a new Grand Challenges Exploration looking for "Innovations in Materials Science for a Transformative Menstrual Health and Hygiene Products". Do you have transformative and innovative ideas to support the design...
8th MHM Virtual Conference – new date : 21st May 2020
The 8th Annual Virtual Conference on Menstrual Hygiene Management (MHM) in Schools provides an opportunity to share the latest research and programming from around the world. The virtual conference is expected to bring together online over 1,000 participants from...
ICPD25: It’s Time to Invest in Menstrual Health and Hygiene
In 1994 the first International Conference of Population and Development (ICPD) took place in Cairo. 179 governments adopted a landmark Programme of Action, but it made no explicit mention of menstrual health and hygiene (MHH) as part of sexual and...
MHM: Health and Dignity For All – World Water Week Session Report
"You are part of what I think we agree is quite an unprecedented moment. Take a moment to reflect that this is now a movement. This is a movement which I hope is unstoppable!" - Sue Coates, Acting Executive Director, WSSCC Opening Remarks and Key Note...
